The internet is a weird place. Who knows or can predict why people are attracted to certain sites, stirring up buzz and creating engaged communities surrounding them? Many people try to create the content to achieve this and fail, but Kristian Boruff didn’’t try. He is probably more emblematic of your typica internet phenomena-starter: —he did it by complete accident. Now, after the buzz has faded somewhat, the aspiring filmmaker creates Invasion of the Puzzle People, a short documentary to talk about the experience.

His site, thisisnotporn.com began in 2003 as a series of absurd conspiracist photos. The consensus of internet patrons was that it was some kind of puzzle. Not wanting to disappoint, Boruff decided to make puzzles for the site, ultimately attracting puzzle aficionado’s the world over, who pored over his site and, much to Boruff’s chagrin, his personal life as well.

The film itself is narrated by Boruff and is briskly paced. Simple yet elegant effects and green screen work is done to enhance the presentation, making the appeal of the film more than simply the story.