Jason Sondhi

Busy week for shorts and Absolut is partly to blame. Well known as a patron of the arts, Absolut has turned its grace toward short-film, unveiling Spike Jonze’s I’m Here and this 15 min Jay-Z documentary in the last several days.

NY-Z documents Jay-Z’s huge 9/11 concert this past year which took place at Madison Square Garden. The film goes behind the scenes of the rehearsals, all the way through to the after-party, and inbetween splices in interviews with Jay-Z himself, as he reflects on the role the city has had in shaping him.

The narrative is not the best, but, whether you like his music or not, listening to Hip Hop’s great mogul is always fascinating. The true surprise is veteran music photographer Danny Clinch and his cohorts from Milkt who made the piece. Visually, Mr. Clinch CRUSHES IT. Wow. As a photographer/videographer I’m going to be watching this film plenty of times. If anyone has a link to behind the scenes production details, send ’em on over please!