Andrew S Allen

We’ve seen a lot of fashion films popping up recently, but this one stands above the rest. Jude Law plays the role of a mysterious business man deep in a mysterious phone conversation as his lady friend slowly dresses him. As he drives to his rendezvous point, we learn the playful secret behind the exchange.

What makes this branded film stand out is that it actually attempts to tell an engaging story here. That makes the gratuitous beauty shots and overt product placements all the more palatable. Is it art? I honestly can’t say so. But I don’t think it’s entirely commercial either.