The concluding chapter of  BMW’s branded documentary experiment which I’m posting a day late. Apologies, I know you must be simply FURIOUS with me!

No, really, if you’ve been eagerly awaiting these, then I’m sorry…for you. You have poor taste. Having watched all of them now, I can safely say that I regret having ever posted them in the first place and it is only my compulsive need to complete things (damn you Heroes!) that has kept me stubbornly posting these updates.

Sure, the films are slick-looking and have reputable interviewees, but they have no bloody idea what they’re trying to say. This final part takes the cake, as the editors forgo even an attempt at a narrative and simply rotate the talking heads at a fast-forward pace. The collection of self-satisfied determination and general optimism sounds like an BMW employee development conference comprised solely of devotees to The Secret. Ugh. Consume at your own risk.