BMW's legendary marketing campaign is returning after 14 years with a new film. We look back at the original 8 installments directed by A-list talent like Alejandro Gonzales Iñárritu, Ang Lee & Wong Kar Wai, which helped invent the concept of branded film.
Maggie Gyllenhaal stars in three short films directed by emerging filmmakers as part of Jameson's 'First Shot' competition
Some of the most emotional holiday storytelling comes from brands. With phenomenal animation production and touching stories, we picked out our three favorite animated ads of the season.
A short history of the developing genre and its successes and failures over the past decade.
What is a branded film? Genres are much easier to define in hindsight. For now, it's a question we can only partly answer.
Sunday night at the Edinburgh Film Festival, the much-promoted Nokia Shorts Competition drew to a close with the debut screening of the 8 finalist films. Shot entirely on Nokia phones, the 8 films proved themselves to be worthy entries for one of the more high-profile short film competitions of recent vintage.
The concluding chapter of BMW's branded documentary experiment which I'm posting a day late. Apologies, I know you must be simply FURIOUS with me! No, really, if you've been eagerly awaiting these, then I'm sorry.
My particular bent is to render an optimistic future because we are rehearsing for our own futurewhy not do it as pleasantly as possible? Syd Mead The next installment in the BMW short documentary series: Activate the Future dropped today with part 2: "The Future Just Isn't What it Used to Be". Much of the same cast of talking heads from part 1 join us again, and this time talk about how the sci-fi has historically gotten major transportation advances wrong; plus why there is such a difficulty in predicting the course of future developments.
BMW is of course no stranger to short film, they set the standard for branded short filmmaking with their amazing The Hire series in 2001 and 2002. They are back this time with Activate the Future, a 4-part documentary series regarding sustainable mobility.
I watched a ton of skate and surf movie as a kid growing up in the hotbed of alternative sports culture, Southern California. I was an accomplished if not spectacular practitioner of both, and would eat up the opportunity to see new tricks, new athletes, performing at the top of their game, re-watching those VHS tapes to the point of destruction.
