Are short film tie-ins the next trend in blockbuster film marketing? There is good reason to think so

The cable network, home to hits like "Always Sunny in Philadelphia", is premiering a new series that showcases short-form work from some of our favorite alums and creators.

BMW's legendary marketing campaign is returning after 14 years with a new film. We look back at the original 8 installments directed by A-list talent like Alejandro Gonzales Iñárritu, Ang Lee & Wong Kar Wai, which helped invent the concept of branded film.