As the borders between digital and real life blur, film festivals seek to leverage the latter to gain prominence in the former. TIFF’s mini festival with Instagram is an insightful look at influential platforms seeking to leverage each others strengths and envision the future of content

BMW's legendary marketing campaign is returning after 14 years with a new film. We look back at the original 8 installments directed by A-list talent like Alejandro Gonzales Iñárritu, Ang Lee & Wong Kar Wai, which helped invent the concept of branded film.

You’'ve seen the scenario before: some talented, young filmmaker releases his latest short film on Vimeo… and BOOM… practically overnight it goes viral. A few million views and a couple hundred thousand comments later, they garner industry attention, eventually cinching a movie deal with Hollywood.

The 2010s was the decade that streaming video exploded into the mainstream, read how Short film drove improvements in streaming quality, shaped how films are made, defined new genres, and changed how we think about film releases.

In the wake of high-profile depatures at video sharing service Vimeo, an article in Indiewire questions how close the company is to achieving its goal of creating a marketplace for content creators and their audiences.

A new startup with deep ties to Hollywood is betting big on a two-sided marketplace that pairs existing content with brands—a development that could provide real opportunities to filmmakers.

Multi-million dollar Series A funding rounds for two creator-lead VR production companies signals a shift in focus from technology to content.